SUMMARY: Don Crowther has been selling content online, from pay-per-drink articles to pricey professional PDFs, since 1997. His chosen marketing tactic? Search. In MarketingSherpa's exclusive interview, Crowther reveals six specific tactics that most publishers ignore -- to their detriment. Including:
- Test results from paid search ad wording
- Why your headline should be a graphic (not text)
- Forget meta tags because what really matters is...
Plus, why the vast majority of content management systems are terrible compared to a very inexpensive alternative: