SUMMARY: If you're working on your 2005 budget, definitely check this quick article out. You'll learn:
- Do you need two different experts (SEO vs. PPC) or can one firm (or staffer) handle all types of search campaigns?
- Why your optimization budget may be too small to get the job done.
- What items to include in your budget so paid search ads perform harder.
Based on MarketingSherpa's research data: