SUMMARY: If you market to CIOs or other IT staff, this article is a must-read for you. You'll learn:
Why CIOs turn down sales rep meetings until they feel "smart" and how marketing can speed the cycle.
Which types of headlines, creative, and offers IT influencers love, and which make them yawn.
Details of the psychology of the IT pro and how this applies to your marketing mission.
Plus, why you should consider a sweeps for your next DM offer to CIOs (even if you...