SUMMARY: This is a must-read for every b-to-b marketer doing an email newsletter. Issue after issue, Lewis A Weiss' newsletter promoting his company in the metals industry gets an average 85% *unique* open rate. (That's not including people who open it twice.)
Plus, the average issue results in 250-300 phone calls to his in-house sales team, equaling more than half a mill in revenues.
How does he do it? (And without any heavy-handed promotions.)
Find out in our exclusive Case Study: