SUMMARY: Back in 2001 when the Pets.com sock puppet took a dive, a little company in Nebraska hit their first million selling gourmet dog treats online. And these days, they're not so little anymore.
Their secret? A comprehensive email program that follows strict best practices, combined with folksy copywriting and design that upscale buyers adore. Our exclusive story includes lots of campaign samples, plus ideas you can apply to your own program no matter what business you are in.