SUMMARY: Ken Seiff, CEO Bluefly, knew he could raise profitability if customers were completely wowed by their experience. But wowing the American consumer is pretty tough these days.
Seiff explains, "Customers get jaded because there's so much commodity to the shopping or buying experience in the world today. When you can find tens or even hundreds of ways to distinguish yourself you wake the customer up."
Discover the five specific tactics Bluefly used to turn their customer experience from pretty good to wow-worthy.