SUMMARY: Time is a luxury you don't have when you want to move your new subscribers from the sidelines to becoming active buyers. You need to welcome newcomers quickly with an email message that spells out three things:
1. Who you are
2. Why their lives are better because they signed up with you
3. A little incentive to get them back to your site as fast as possible
This article shows you four strategies from brand-name companies, showing you what works and why. Bonus: How to write an effective welcome message that's more than a limp handshake.