SUMMARY: Over the past two years, Virgin Mobile has cracked America's intensely competitive wireless market by relentlessly researching and targeting one specific demographic -- youth aged 15-24.
We got Marketing Manager Marcy Roth to reveal six demographic attributes she's discovered about the youth marketplace, including:
Attribute #1. They're into personalization
Attribute #4. They're the household CTOs
Attribute #6. They know they're being marketed to
You'll also hear how Virgin Mobile used these insights to create a wireless service that 1,750,000 kids find irresistible: