SUMMARY: If you are trying to grow your house list, this is a must-read story for you. Ebates reveals the tactics they've used to make their house pops (pop-ads served only to non-registered visitors on Ebates' own site) work harder, including:
Keep your offer and creative simple
Constantly test new creatives
Use a succession of pops as the visitor moves through your site; don't rely on just one to do the job
Pop-blockers now stop up to 20% of your house pops from being viewed, even though most visitors, when asked, don't mind house pops the way they loathe third-party pops. So,...