SUMMARY: This year marketers will distribute more than a billion coupons to consumers via the Web and email. Our new Special Report explains:
a. The six categories of online coupons
b. Metrics – basic redemption data
c. Fraud – how risky are online coupons?
d. 9 tactics to reduce your risk of fraud
e. Profiles & cost data on 4 leading e-coupon vendors
f. How to calculate your campaign RIO (return on investment)
Note: This Report is a bit long for online reading, so we advise you to print your own copy out: