SUMMARY: Congratulations - you just sent a wonderfully crafted email message to your prospect file touting your new business service. It got a great open rate; it got a great click rate. But did you actually get the sales you deserve?
If you're promoting a high-priced item, opens and clicks aren't enough. How do you get prospects to convert, and can it be done without the expense of field sales or a call center? Here's one email idea that works.