SUMMARY: The Olive Garden restaurant chain has produced absolutely beautiful email newsletters for the past two years. They had lovely photos of the Italian countryside, and lots of fun recipes and articles. They were even personalized by subject for each name in the database.
Only problem -- consumers slowly stopped opening, clicking and passing newsletters to friends. What do you do when you've got a great newsletter but your target market doesn't like it?
(Yes, includes before-and-after samples)