SUMMARY: Neil Greer used to get .5-1.5% clicks on his Google ads. His landing page converted about 5% into trials, of which 1% wound up purchasing his ASP service. Then he surveyed his non-buyers - and a light bulb went off.
Now his Google ad clicks are as high as 25%, his landing pages convert 15% visitors to trials, and 7% of trials buy. This Case Study details the copywriting, landing page design and newsletter tactics he used that made huge differences in results. Yes, includes useful before-and-after creative samples.
Strong recommendation: If you only have time to read one story...