SUMMARY: We contacted Procter & Gamble's Erika Brown after we heard she was one of the most popular speakers at AD:TECH. If you missed her speech, here are the highlights:
a. "Influencers" are different from "trendsetters"
b. Why you can't reuse your mass market campaign messaging
c. Examples: Two sample campaign histories
Includes samples of two banners that P&G uses to recruit influential teens to their marketing program.