SUMMARY: Really fun Case Study to beat your mid-winter doldrums: Three Australian
lads had always dreamed of launching a beer company. None had
any experience in advertising or marketing (much less brewing).
They did not let that stop them!
Includes lots of creative samples, and our favorite mental
image of the week, "We've got a car we've done up ambulance-style with Blowfly logos all over it, it's even got a siren. Whenever we make a delivery we wear white coats and jump out and run like a pair of lunatics in with the beer."