SUMMARY: Are you daunted by the idea of improving your company Web site so more visitors buy? You know that a few tweaks can make a world of difference, but which tweaks exactly?
This Case Study features practical step-by-step details of how 11thHourVacations.com studied their metrics and conducted little "tweak tests" to come up with the 26 small changes that raised conversions by 30%.
One simple change alone resulted in $250,000 more sales this quarter. Especially useful for eretailers.