SUMMARY: "So many pre-show mailings are all glossy stuff saying 'Stop at our booth.' I wanted to do something very different," Mark E. Johnson told us.
He created a (very) low cost mailer that was so clever that out of 400 pieces mailed, 406 people visited his Web site! Plus, he landed at least five solid sales leads at the show.
By the way: If you are a freelancer or consultant, this Case Study will inspire you. Yes, creative samples are included.