SUMMARY: The recession has hit the industrial vacuum system business very
hard. Ross Cook's CEO Mike Fisher says his company would have
"tanked" just as many of his competitors have. One thing saved
him: The great sales leads his revamped Web site is bringing in
This Case Study details the five step-process Ross Cook went
through to get better listings in search engines, and to make sure
that visitors turn into leads, and leads turn into sales.