SUMMARY: If you are trying to get people to register at your Web site, or
your site's success relies on visitors using your "search" box,
definitely read this Case Study because it includes "before" and
"after" registration forms (from a redesign that made a big
difference in conversions) and a link to research data on how Web
visitors use "search."
Oh, and if you are in the directory publishing business, obviously
this one is for you. (By the way, at six pages this Case Study is a
bit longer than our usual ones. We suggest you print it...