SUMMARY: Web marketer Leslie Eiser's co-workers used to make fun of her
efforts. "Leslie's Yard Sale," they called the f*ree sample offers
she plugged on soup manufacturer E.D. Food's site.
Then they learned her "little" campaign was directly responsible
for $750,000 in direct-to-consumer sales. Guess who's smiling now?
This is a fun Case Study for any marketer who believed in the Web
when others around them did not. Plus, if you ever wondered if it
was possible to sell soup online, well read on.