SUMMARY: How do you get hundreds of high-level execs working for the world's biggest companies to agree to meet with your sales rep? Jill Snyder, VP Corporate Marketing Aprimo Inc, decided to invest in a dimensional campaign where she sent a box with a gift to each exec.
If you havve ever considered a similar campaign, check out this Case Study for useful tips on:
- How to choose the right gift
- How to build the perfect mailing list
- Using the Web as part of the campaign
- Follow-up telemarketing