SUMMARY: Why did this issue of SherpaWeekly arrive with  brackets at the start of our subject line? Why do we spell words such as F^ree and S^pam funny?
It is all about avoiding email filters so that your issue gets to your in-box without being stopped along the way. If you are an email marketer or email newsletter publisher filters may be one of your biggest headaches right now.
This article includes top five tips for dodging filters, basic info on the two most common filtering methods, and some tech notes you can forward to the appropriate person on your...