SUMMARY: According to a Very Famous Research Firm, "By 2005, CRM spending will reach $76.5 billion." Another Famous Research Firm reports that the average budget for CRM initiatives is over $1 million. Still more research indicates that CRM is at or near the top of many organizations' list of strategic priorities.
However, many online marketers making these CRM-tech buying decisions have little hands-on experience marketing and selling in the offline world, face-to-face with real people.
Here are nine lessons Internet marketing expert Don Skarzenski has learned about CRM and real, live human beings while working at a Saturn dealership this fall....