SUMMARY: Direct mail is out. Full-page, 4-color, space ads in general business magazines are out. That 20x20 trade show booth teeming with minions in your company t-shirt is out. And while email marketing is less expensive, you probably can't find enough tightly targeted lists, so that's out too.
So what's in? What marketing tactics can you actually use now to make your sales goals, which will satisfy the CFO's belt-tightening measures?