SUMMARY: Email newsletters have proven incredibly effective both for gathering solid B-to-B sales leads and for keeping them "warm" until you can convert them into actual sales. Which is why most marketers are either publishing a newsletter or planning to start one soon.
We've published lots of how-to advice on basic email newsletters. But there's a whole world beyond newsletters 101. Some advanced tactics - such as personalized newsletters - can improve your results markedly. Want to know more? Check out the new Case Study below Ö