SUMMARY: The whole online giving arena has changed dramatically due to the events of September 11th. Americans and others have opened their pockets, pouring donations into the Red Cross and other related organizations. This is a great thing.
What's not so great is that unfortunately local charities are suffering (for example, some animal shelters in California have had to close their doors) because they feel uncomfortable asking for funds in the context of the larger tragedy, or because their regular donors have 'already given' elsewhere. For this reason, we thought you might find this Case Study highly interesting. Yes, there are...