SUMMARY: How do you make a "good" rich media campaign in terms of something that will get a decent response rate even when the "startled you into looking" factor goes away?
New research from Content Generators reveals there are six very different types of Web surfers. Click here to learn more about them, and the rich media ad tactics that will specifically appeal to each group: (BTW: "Rich media" is the term for any online ad that's "richer" than a plain old flat HTML. It may have audio, Flash animation, etc.).