SUMMARY: As any advertiser on Buffy the Vampire Slayer knows, the female teenaged audience is a world unto itself. For example, teen girls are more likely to purchase online than their mothers, fathers or brothers are. Plus, they are a lot less likely to fret about online privacy issues. (In fact they'll blithely hand out their email addresses with to pretty much anyone who asks.)
We learned these facts from Graffiti Online, one of the most successful online retailers targeting teen girls. Here's their marketing story...