Social media marketing and public relations is emerging as a practice at a critical time. The economic recession has marketers exploring new tactics to generate revenue with minimal investment.
But what do you really know about social media marketing and PR? Do you know its ROI? Do you know what works? Can you even define it?
Now you can! Weve pulled together the latest research and best practices into a 225-page study that is our first on social media marketing and PR. The benchmarks in this guide are based on the knowledge of hundreds of marketing and PR practitioners who shared their experience with us.
Among the questions answered in this benchmark study: What is social media? How is social media changing marketing and PR? What are marketers spending on social media? How are marketers best using social media platforms? What best practices are top performers using? How do you measure social media performance?
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