Email marketers confront a list of challenges that seems to grow each year. Whether it's ISPs setting new rules for delivery, governments setting new laws on spam, or just a need to send more relevant content -- there's a lot to navigate.
That's why MarketingSherpa is releasing a fully updated 2012 Email Marketing Advanced Practices Handbook
. This new roadmap will steer you clear of challenges and drive you toward improvements in list growth, segmentation, content development, nurturing, conversion and so much more. Get your free excerpt
-- you will not be asked to fill out a form.
The handbook excerpt provides:
- Email marketing charts and metrics
- A worksheet to compare your program to industry norms
- 6 steps to accelerate your email marketing performance
- Analysis from the Handbook's lead author