WARREN, RI, April 28, 2008 – Stratfor will reveal how their sales skyrocketed as a result of being able to present customers with highly targeted offers that really hit home with their audiences.
Stratfor, a members-only, paid-content website that provides published intelligence and customized intelligence service for private individuals, global corporations and governments, conducted an exhaustive customer survey and will present the results at MarketingSherpa Selling Online Subscriptions Summit, Tuesday, May 13, 2008, 10:45 a.m.
The session “Creating Messaging that Resonates,” presented by Aaric Eisenstein, Sr. Vice President of Publishing for Stratfor, will cover how, through discovering in-depth customer perceptions on such topics as editorial perspective, pricing and other variables, Stratfor developed strategies for writing content designed to more directly target customers’ needs and respond to customer perceptions on pricing.
Eisenstein has served in his current position since 2007. In addition to prior operational and business development roles at Stratfor, he has held positions in industries including software, wind power, real estate development, food manufacturing and horseracing. His areas of expertise include corporate strategy and product development.
MarketingSherpa's 8th Annual Selling Online Subscriptions Summit will be held at the Museum of Jewish Heritage in Battery Park in New York City, May 12-13, 2008. The MarketingSherpa event will offer the latest case studies on how to raise subscription sales in a recession-type economy, present market research on selling online subscriptions, and include sessions from leading online subscription marketers on tools and tactics that can improve online conversions and revenues.
“While listening to customers is something that seems very basic, actually doing it and analyzing their responses, what Stratfor’s Aaric Eisenstein did, has a big payoff,” said Eric Stockton, President of MarketingSherpa. “I'm certain the Summit participants will learn a great deal by hearing the content and messaging experiences of one of the world’s leading publishers of intelligence information.”
About MarketingSherpa MarketingSherpa - http://www.marketingsherpa.com - is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
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