SUMMARY: Join Research Director Stefan Tornquist and Publisher Anne Holland as they discuss results data from MarketingSherpa's Spring 2006 ecommerce study. Topics covered:
Ecommerce marketing budgeting data (search, email, etc)
What online shoppers look at on home pages
Which site tweaks increase conversions
Shopping cart abandonment rates
(Sad) data on email tactics
This audio presentation includes a 45-minute MP3 file (download to listen at your convenience), plus a companion PDF with eight all-new data charts and two eyetracking lab "heatmaps". A typed transcript of the audio file is also included for your convenience:
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