|SUMMARY: To get you ready for the upcoming MarketingSherpa B2B Summit 2012, August 27-30 in Orlando, here is a session from last year’s event. This video features the entire Optimizing Lead Generation presentation by Brian Carroll, Executive Director of Applied Research, MECLABS; and Nicolette Dease, Program Manager, MECLABS Leads Group. (MECLABS is the parent company of MarketingSherpa.)|
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Omni-channel Marketing: How do you define the term?
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