Dear MarketingSherpa Reader,
Here's the download link I promised you to MarketingSherpa's 2006 Ecommerce Study Data Highlights, with five (5) new charts plus an eyetracking heatmap of Wal-Mart's home page:www.sherpastore.com/samples/Ecom_Benchmark_Exec_Sum.pdf
(Permanent Open Access link: PDF 1MG)
Yes, you may share this link with your colleagues, as well as posting it in blogs or newsletters. The five highlights detailed in the PDF are results from MarketingSherpa March 2006 research study into:
#1. Ecommerce site traffic -- where do high-growth online merchants get their traffic from? What's the breakdown between sources such as search vs email?
#2. Affiliate marketing -- are merchants continuing to add new rules about affiliates use of search and trademarks?
#3. Eyetracking lab data -- when consumers visit ecommerce sites, what do their eyes look at? How many images? How much copy? Do they scroll below the fold? What's the most clicked part of the page? (PDF includes four-color "heatmap" of lab test results from Wal-Mart's home page.)
#4. ROI -- How are marketers actually measuring ROI from e-retail marketing tactics? Which numbers really matter? (Data from 1,101 marketers on this.)
#5. Online shoppers -- why do consumers abandon some sites without purchasing? We asked 1,120 real-life shoppers what sometimes stops them from completing transactions.
I hope you find this PDF report very useful,
Research Director, MarketingSherpa
P.S. Thanks very much to the 1,101 MarketingSherpa readers from the e-commerce profession who took the time from your busy days to answer our laundry list of Q&As to help create this Guide for the community.
P.P.S. Although I seriously doubt that any of them are reading this note, a big karmatic thank-you to the 1,120 real-life online shoppers who participated in our e-consumer study also included in our Guide.