SUMMARY: In an economic downturn, it's clear: no efforts or resources can be wasted. Marketers really need to focus on the industries, customers and regions that offer the most cost-effective ROI.
In Part 2 of our Special Report on marketing during an economic downturn, we reveal strategies that B-to-C and B-to-B marketers are using right now to improve their ROI. Includes:
- Finding more leads with low-cost tactics
- Up-selling and cross-selling to existing customers
- Getting tangible results with Web 2.0
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Three Takeaways on Customer-centric Marketing from Email Summit 2015 Media Center
Read More »
Email Summit 2015:
Aria Resort & Casino Las Vegas
Learn More »