Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Sep 17, 2008

Podcast: Use Contests, Awards to Get Quality Leads: Interview with Dawn Brister, Cisco

SUMMARY: No summary available.
Not all contests and awards programs are created equal.

Dawn Brister, Manager, Integrated Marketing Communications, Cisco, says choosing the right contest or awards program can generate leads and boost brand awareness. Get Brister’s tips on fighting list fatigue while increasing the quantity and quality of contest entries.

Brister will be presenting the Case Study, “Boosting Demand Generation by Revamping Your Awards Program: How Cisco Increased Entries by 59%,” next month at MarketingSherpa’s B-to-B Demand Generation Summits in Boston and San Francisco.

Click here to listen:

(Time: 5:02 minutes)

See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.