Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Sep 12, 2000
How To

Got a CEO Who’s a Lousy Public Speaker? Best Recommendation

SUMMARY: No summary available.
One of the ways VerticalNet grew traffic and stature was by sending their CEO Mark Walsh on the road to make speeches at just about every related B-to-B event out there.

But what do you do if your CEO is … a lame speaker? Alan Brody, President of the iBreakfast Club, a pitching forum for start-up's CEOs told us, “A good speaking consultant can make amazing improvements in your CEO’s presentation style in less than 24 hours.

The problem is finding the right consultant. Many are tempted to comment on the content of your speech versus the manner in which you speak. Look for someone who will focus on practical suggestions such as breathing, voice pitch and pacing.”

Brody’s personal favorite: McAdory Lipscomb, Jr. who’s worked extensively with both dot-com start-ups and traditional company leaders.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.