Thanks to an article in SiliconAlleyReporter
(which, by the way, has been been putting out more and more solid editorial these days), I learned about the new Blog
published by Agency.com's team.
It's interesting from two angles -- the first is that they pop in some useful notes and comments on the online advertising scene, the second is the idea of a blog itself as a corporate communications tool. US News & World Report's online media sales team tried a faux blog from their publisher (at least I assume it was faux) as a marketing ploy earlier this year. However, this is the first time I've noticed a blog written by an agency.
Makes me wonder if -- trendwatch! -- Blogs are going to be the hot new online B2B marketing tool now that we are all starting to get bored of receiving official company email newsletters. Instead of formally written articles, Blogs usually contain little dashed off notes with, hopefully useful, nuggets of info. Blogs are more human and personal than newsletters are. If you are running one as a PR or marketing move for your company, lemme know and maybe I'll link to you. Thanks -- AHolland@MarketingSherpa.com