Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Jul 30, 2002
Blog Post

When Ezine Advertisers Use Filter-Sensitive Words

SUMMARY: No summary available.
Got ad creative in today from a sponsor that's guaranteed to get our issue stopped at the border by spam filters because it has the word "free" in all caps, so I sent it back with some suggestions.

I also realized this means we really have to adjust our media kit to give the long list of stuff you can't do in email these days. Which make me think, could there be an easier way?

Here's my proposal: Somebody entrepreneurial please set up a site where publishers and advertisers can pay a monthly fee to put their proposed copy into a form, submit and have it come out the other end with stuff that might get it filtered highlighted.
Anybody up for it?
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.