November 20, 2003
Blog Entry

Uproar over Anti-Flash Intro Survey Results

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Wow - I don't think we've ever published anything that got such fervent, lengthy, opinioned responses as this week's article, '80% of Consumers Hate Flash Intros' (link below.)

Some people thought the survey that generated the data was
slanted or improperly created. Some felt that Flash is the greatest thing since sliced bread. And, many expressed joy that the Flash intro bubble was "popped."

While I don't think the survey was absolutely perfect, I also don't think its imperfections skewed results so profoundly that a different version would have had opposite results. (You can judge for yourself, we included a link to the original survey in the article below.)

I was also very surprised at the number of Flash intro
supporters who wrote in. The fact that most Web users
dislike intros is hardly new, or even big, news.

So, I contacted Macromedia - the makers of Flash - to see if they had any formal best practices or advice on
Jared Spool's UIE site http://www.uie.com

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