How good is your Web site? Gartner's now offering their "Web Evaluation Tool" for free.
They're clever marketers, because this is just a series of three pretty obvious quizzes that you fill out ranking your own site on everything from personalization to customer value. But doesn't "Evaluation Tool" sound more impressive than that? Anyway, for some reason they don't let you take the quizzes at their site, instead you have to "download the tool." If you're trying to pry extra Web development costs out of your CEO and he/she is the type to be impressed with the Gartner brand name, then download the Tool today here
and use the results for some internal marketing.