Burst Media online ad network just sent me a release with lots of fun data and pie charts from a survey they did of 6,300 consumers who download music for free online. Fun data points:
- One in five (22.0%) respondents "would pay" to download copyrighted music from the Internet. 38.5% "would not pay" and 39.5% are "not sure." The segments most likely to say they are willing to pay to download music from the Internet are college graduates (27.4%) and households earning $50,000 or more (29.9%).
- Interestingly, male downloaders are more likely than female downloaders to say they are willing to pay to download music from the Internet (20.7% versus 12.2%).
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.