Feb 04, 2002
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BIG slap on the wrist to the New York Post who just sent a broadcast marketing email to names collected through their tell-a-friend-about-this-article system. The email is a sweeps offer to get people to sign up for the Post's email newsletters. I'll bet a lot of folks on the list don't even see it, because the Post made the mistake of putting "this is a one time mailing" at the bottom, which is SUCH classic spammer copy that most spam filters stop email messages with that line from reaching recipients.
Let's hope nobody follows in The Post's footsteps because it could hurt all of our viral systems' results.