Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Jun 02, 2003
Blog Post

New York Times Alerts EMails Switching to Paid-Only

SUMMARY: No summary available.
According to this quick article in Editor & Publisher, the New York Times Digital ceased sending breaking news version of it's emailed News Tracker service several months ago because "of technical delays resulting from having more than 1 million users."

On this Wednesday they plan to tell the 500,000 regular News Tracker email recipients that the service will not be free anymore. The service will cost $19.95 year starting June 13th and go up to $29.95 sometime later (which allows NYT marketers to plug a $10.00 off offer for a while now).

This news underlines one harsh fact: Email isn't no-cost to send. It may be cheaper than postal mail, but it's not free.

When I joined a NEPA roundtable on the economics of publishing yesterday, the moderator said, "Oh here's Anne who doesn't have to worry about spending money on fulfillment." I immediately objected, "Hey I spend a lot on email list hosting and on email production staff, not to mention building the back-end database and Web design and hosting. Online publishing isn't cheap or free." Everyone looked startled. Well, welcome to reality.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.