Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Dec 17, 2001
Blog Post

LL Beans hits the mark with thoughtful confirmation email

SUMMARY: No summary available.
This morning I received an email from LL Bean with the unusual holiday subject line,"Shipping Confirmation (may contain gift information)" Then the confirmation email itself started with the following note:

PLEASE NOTE: The following message may contain information about gifts to be delivered from L.L.Bean. If you share this email address with someone else--and have not recently placed an order at L.L.Bean--please do not read on. We don't want to spoil a surprise!

All too often, especially in quest of growing sales though personalization tech, e-retailers and e-marketers forget that sometimes two or more people use the same computer, the same store account log-in, and even the same email account. LL Bean hits the mark with this thoughtful note.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.