Research shows the average American has something like 2.5 email addresses. I've got three accounts myself, but like most people, I don't check all three all the time. One I check pretty much 24/7 (business) and the others I check every few days (personal). Since Hotmail has been cutting back on their free offerings -- the amount of email you can keep in their system is more and more limited as they try to conserve server space -- I popped $19.95 for the paid larger personal account.
And guess what advertisement I see now when I enter my personal account home page?? An ad for the $19.95 paid service. OK folks, it's online, you know who I am. Just because you weren't able to sell out that ad space doesn't mean you should send me an ad meant for non-subscribers. Boy, I sure *don't* feel special. (The power of one-to-millions marketing.)
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.