May 21, 2002
Blog Entry

Google logo-change project is a truly great branding campaign

SUMMARY: No summary available.
OK, the Google logo-change project has now reached God-like proportions in my marketing yearbook. Each day the Dilbert charactors are suggesting another change; today's "We could drop the first 2 letters," Ogle, "That's a no go idea."


This is the stuff that great online branding campaigns are made of, truly entertaining, gotta-visit-every-day, interacting with my fave brand that's making me love it even more kinda stuff. Bravo!

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions