Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Sep 25, 2000
Blog Post

Fortune 1000 Execs Eager to Advise Vendors on Site Redesigns

SUMMARY: No summary available.
How did virtual concierge VIPdesk create a Web site that their big business clients such as Mastercard and Citibank love to use? Mary Naylor, VIPDesk's Founder and CEO told us, "when you're selling business-to-business online, you should put together a client advisory board. Ask them what's important to you? What information do you need to make decisions? Even through your inside team -- business development, marketing and site design -- has great site improvement ideas, you still need to get feedback from clients before making changes." Naylor's team runs proposed site upgrades by clients by sending them a canned demo on a CD-ROM or via email and then scheduling a meeting (often on-site) to go through the proposed changes one-on-one. Even though these meetings take a full two-three hours each, Naylor says, "Clients very much want to give input and are happy to provide it. Revising a Web site should be a two-way partnership where you're both solving problems in a mutually beneficial fashion."
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.