Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Oct 31, 2002
Blog Post

Email Response Speed Linked to Sales

SUMMARY: No summary available.
By Managing Editor Anne Holland

Over the past few weeks I've heard the same exact comment from
every single B2B marketer I've spoken to about what makes the
difference in sales in these tough times:

"Get back to every incoming email really, really quickly."

Not within 24 hours. Not within sometime this business day.
Within a handful of minutes. Half an hour max.

The point being to catch that customer or prospect while they are
still on their computer, while they are still at their desk, before
they get distracted, and most importantly, before your direct
competitor (who prospects probably emailed 20 seconds after they
emailed you) gets back to them first.

Very often the first company to respond gets the sale.

Which is why I'm bummed by survey results announced by Jupiter this
Monday that out of 227 US companies contacted via email, 23% didn't
bother to respond within three days. Three days!

That kind of behavior hurts *all* of us, because it trains people
to not expect an answer when they email a company. Do we really
want to train our customers and prospects to not bother to contact
us via email? Do we really want to throw away sales?
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.