If you haven't already, click over to Cnet's home page
today, where the brand new online ad "Launch Pad" format is playing. I kinda like it. What do you think?
When you enter the page a little pop-up rich media ad with audio appears. It plays for a few seconds, and then reduces itself to a smaller, static banner on the page. The banner has a little "Play" button so you can check it out again. The first advertiser to use it is Microsoft for their Windows XP launch.